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Computer Peripherals · Outside the Retail 100

Seagate Technology

STX
Our rating
hold
12-month target
$726.42 +22.3%
Expected vs. S&P 500
+4.3 ptsSee the math
Next earnings
Jan 26In 82 days

Seagate alone ships heat-assisted hard drives in volume, yet Western Digital earned about the same 58% gross margin without them, so the shortage, not the technology, sets profits.

Summary

Seagate makes hard drives, and data centers, mostly cloud companies building for AI, buy about four-fifths of them. Drives are scarce, so revenue rose 61% last quarter and gross margin reached 58%, up from 40%. Drives for cameras and PCs, about a fifth of sales, grew too. The stock is 36% below its June high after Toshiba announced more output and chip stocks sold off. We think contracts hold prices through 2028, and at about 11 times fiscal 2028 forecast earnings much of that is already in the price.

$606.11
+$340.56 (+128.25%)Past year
What Seagate Technology does

Seagate is one of three hard drive makers, with Western Digital and Toshiba, and holds about 44% of the market. It is the only one shipping heat-assisted (HAMR) drives in volume.3,2,12

What it sells

  • Data Center80% of revenue, FY2026

    High-capacity drives for cloud companies, a market it splits with Western Digital. Last quarter it shipped 198 exabytes here to Western Digital's 223.

  • Edge IoT20% of revenue, FY2026

    Drives for security cameras, home and office storage boxes, PCs and consoles, plus LaCie external drives. Flash keeps taking the low-capacity end.

Who buys it

Cloud companies buy most of its drives under multi-year supply agreements, and one unnamed customer made up 14% of fiscal 2026 revenue. AI and cloud demand have made Seagate mainly a data center supplier.

Where you've seen it

LaCie external drives in electronics stores, and the hard drives holding most data in big cloud data centers.

How the business makes money

The backstory

Hard drive makers spent 2023 in a bust, and Seagate paused buybacks. Then cloud and AI buyers came back faster than drives could be made, and management says the gap between demand and supply is probably still growing. CEO Dave Mosley's answer is to add supply only by storing more on each disk with HAMR, not by building more drives, and to lock prices about a year ahead.

Seagate earns more by selling more terabytes in each drive at a higher price per terabyte. HAMR adds terabytes without new plants, scarcity lifts prices, and the cash pays down debt and buys back shares.1,2,3,14

  1. 1 · DemandCloud storageCloud buyers need cheap capacity for AI data. Seagate's data center exabytes rose 24% from a year earlier last quarter.
  2. 2 · Supply limitSame drive countSeagate is barely adding drive output. It grows capacity by storing more per disk, aiming for about 25% a year.
  3. 3 · Cost edgeHAMR disksEach Mozaic generation adds a terabyte per disk, and management says it costs little more to make than the last.
  4. 4 · PricingYear-ahead contractsPrices lock about 12 months out and rise as contracts roll. Revenue per terabyte shipped rose about a third in a year.
  5. 5 · Cash engineLow capexSpending on plants stays near 5% of revenue, so most profit becomes cash: $1.5B of free cash flow last quarter.
  6. 6 · PayoutDebt, then buybacksDebt came first. Seagate expects net cash by year-end, then buybacks rise in 2027.

Advantages

Alone in heat-assisted drives, for now

Major advantage

Seagate's edge is cost per terabyte, not price. HAMR, heat-assisted magnetic recording, uses a laser to heat a spot on the disk so it can hold smaller bits. Seagate is the only maker shipping it in volume. In a shortage every maker charges about the same, so the lead pays off when supply loosens or a rival stumbles switching over.

  1. 1.A 25-year bet. Seagate has worked on HAMR for about 25 years and missed targets for a decade. Western Digital and Toshiba stretched older recording technology with microwave assist instead.
  2. 2.Makes its own heads. It makes its own read/write heads, in Northern Ireland and Minnesota, and its own disks, though it buys some heads from TDK. Toshiba buys all its heads there.
  3. 3.A generation ahead. Mozaic 4 holds 4 terabytes per disk and is ramping at two big cloud customers. Western Digital plans volume HAMR shipments in the first half of 2027.
  4. 4.Not yet in margins. Western Digital matched Seagate's gross margin last quarter without HAMR. We think the lead lasts about two years and matters most when prices fall, as a lower cost floor.11,3,13,2,9,8,10

Leaner than Western Digital

Strong advantage

Seagate spends less to run the company. Operating expenses were $300M last quarter, about 7% of revenue, so on a similar gross margin it earned a 50.7% operating margin to Western Digital's 49.1%. This edge is real but small, and it does not protect profits if drive prices fall.1,2,8

Contracts priced a year ahead

Supporting

Shared with Western Digital, which also sells under long agreements. Seagate locks configuration and price about 12 months out, and some cloud deals run through 2030. That delays both price rises and price cuts, which softens the next downturn's start but does not prevent it.2,9,14

What's changing

Shipping Mozaic 4 and clearing debt

Seagate is moving cloud customers to Mozaic 4 and expects HAMR to be about half of its cloud exabytes by the end of 2026. It retired about $2B of debt since July and expects to hold more cash than debt by year-end, freeing cash for larger buybacks from 2027.1,2,14

Competitors

Who else an investor would consider, and how they compare.

CompanyMarket valueWhat it doesCompared with Seagate Technology
Seagate Technologythis stock
$139.14B
Seagate is one of three hard drive makers, with Western Digital and Toshiba, and holds about 44% of the market. It is the only one shipping heat-assisted (HAMR) drives in volume.
Western DigitalWDC—The other big hard drive maker, stretching older recording technology to 40-terabyte drives.Western Digital ships more terabytes today; Seagate leads the switch to HAMR.8,9
Toshibaprivate—Distant third in hard drives, spending about $380M to double Philippine output.Toshiba buys all its heads from TDK; Seagate builds its own.12,13
Pure StoragePSTG—Dense, low-power flash modules sold to cloud giants such as Meta to replace disks.Pure sells denser, lower-power flash; Seagate's disks still hold most cloud data.20,3