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Movies/Entertainment · #23 in the Retail 100

Disney

DIS
Our rating
hold
12-month target
$132.98 +16.5%
Expected vs. S&P 500
-0.7 ptsSee the math
Next earnings
Nov 17In 12 daysEarnings calls page ↗

A one-time $100M tariff refund supplied 4 points of the 20% profit growth in Disney's parks, which now earn over half its profit.

Summary

Disney earns money from the same characters in films, streaming, TV and merchandise, but most of its profit now comes from parks and cruises. That side is growing and streaming is now solidly profitable, while ESPN's profit is falling as sports rights get more expensive. The stock trades at about 14 times expected fiscal 2027 earnings, a price that assumes the growth will not last.

$114.18
+$2.22 (+1.98%)Past year
What Disney does

Disney makes movies and shows, then earns from the same characters in streaming, TV, theme parks and merchandise. Parks, cruises and merchandise bring in 38% of revenue but 57% of segment operating profit.25

What it sells

  • Parks and experiences38% of revenue, FY2025

    Disney World, Disneyland, parks abroad, Disney Cruise Line and licensing characters for toys and clothes. Disney's most profitable business.

  • Disney+ and Hulu26% of revenue, FY2025

    Streaming subscriptions and ads, with about 132 million paid Disney+ subscribers. Profit is still small, about 5% of revenue.

  • ESPN17% of revenue, FY2025

    Sports channels and the ESPN app, paid for by TV distributor fees and ads. It pays leagues like the NFL and NBA for games.

  • TV channels10% of revenue, FY2025

    ABC, Disney Channel, FX and National Geographic. Shrinking as people cancel cable, but it still keeps about a third of revenue as profit.

  • Films and licensing9% of revenue, FY2025

    Box office, home video and selling shows to other outlets. Marvel, Pixar and Star Wars films feed the rest of the business.

Who buys it

Mostly households: park guests, streaming subscribers and pay-TV customers, whose cable or satellite companies pay Disney per subscriber. Subscription and those TV fees were 40% of FY2025 revenue and advertising 12%. The Americas were 81% of revenue.

Where you've seen it

ESPN, ABC, Hulu, FX and National Geographic all belong to Disney, along with Marvel, Pixar and Star Wars.

The backstory

Disney's old profit engine, cable TV and ESPN, is shrinking as viewers cancel cable and sports rights get pricier. So Disney is leaning on what is growing: parks, cruises and consumer products earned 61% of its business profit over nine months. It plans to spend about $60B over ten years on parks and ships while cutting TV jobs.

How the business makes money

Why Disney's characters pay off most at the parks2,9,10,22

  1. Step 1

    Hit films like Toy Story 5, which passed $1B at the box office, keep the characters fresh.

  2. Step 2

    Those films fill Disney+ and Hulu and sell toys. Streaming profit more than doubled last quarter to $712M.

  3. Step 3

    Fans pay the most at parks and cruises, where Disney keeps about 30¢ of each $1 of sales after running costs.

  4. Step 4

    Park profits fund new rides and ships, about $60B over ten years, while ESPN's profit falls as sports rights cost more.

  5. What shareholders get

    Remaining cash buys back stock, at least $9B in fiscal 2026, so each remaining share owns more of the profit.

Advantages

Parks and cruises no rival can match

Major advantage

Disney's biggest advantage. Experiences earned $3.0B of operating profit last quarter, about five times what Comcast's parks earned before depreciation.1,12

Characters that earn money everywhere

Strong advantage

Hard to copy. A Disney film earns money in theaters, on Disney+, in stores and in the parks. Netflix and Paramount mostly earn once, on screens.2

ESPN's sports rights

Supporting

Valuable, but costly. ESPN holds NBA, NHL, NFL and college football rights and had its most-watched fiscal third quarter since 2016. The rising cost of those rights is shrinking sports profit.2

What's changing

A new CEO from the parks side is cutting TV costs

Josh D'Amaro, who ran parks and cruises, replaced Bob Iger as CEO in March 2026 and is cutting costs. The Wall Street Journal reports Disney plans to merge ABC, Hulu Originals and other TV units and cut hundreds of jobs. Disney has also agreed to sell its A+E stake for about $1.2B and is adding cruise ships, tilting the company further toward parks.2,6,7,24

Competitors

Who else an investor would consider, and how they compare.

CompanyMarket valueWhat it doesCompared with Walt Disney
Walt Disneythis stock
$197.25B
Disney makes movies and shows, then earns from the same characters in streaming, TV, theme parks and merchandise. Parks, cruises and merchandise bring in 38% of revenue but 57% of segment operating profit.
NetflixNFLX
$262.37B
Pure streaming service, spending heavily on shows and films for subscribers worldwide.Netflix streams more profitably; Disney adds parks, merchandise and live sports.11
Comcast (Universal, NBC, Peacock)CMCSA
$78.30B
Cable and internet company that also owns Universal parks, NBC and Peacock.Comcast's parks are about a quarter the size of Disney's Experiences business.12,13
Paramount Skydance (with Warner Bros. Discovery)PSKY—Paramount studio and CBS, now buying Warner Bros. Discovery for HBO and CNN.Paramount bets on scale through debt-funded deals; Disney owns parks it lacks.14,23

Leadership

Who runs the company, and how the stock has done under the CEO.

DIS +15.7%S&P 500 +14.9%Total return with dividends since Mar 2026
Josh D'AmaroCEO7 mo
Hugh JohnstonSenior EVP and CFO2.8 yrs, since 2023
Dana WaldenPresident and Chief Creative Officer7 mo

When D'Amaro was named (Feb 2026), the stock moved -0.2% that day; the S&P 500 moved -0.8%.

Wall Street on D'Amaro: PositiveGuggenheim rates it a Buy, saying Disney under D'Amaro is on track to hit its profit forecasts for fiscal 2026 and 2027. Bernstein also rates it a Buy, citing management's shift to steadier growth paid for by cost cuts.L5,L6

Leadership sources (6) · researched Oct 2026
  1. L1Josh D'Amaro Named Next Chief Executive Officer of Disney · The Walt Disney Company, 2026-02-03
  2. L2Disney names Josh D'Amaro as its new CEO · NPR, 2026-02-03
  3. L3Bob Iger hails 'one of the best CFOs in America' joining Disney: Hugh Johnston of PepsiCo · Fortune, 2023-11-06
  4. L4Before Disney named a new CEO, it made sure the CFO was staying · Fortune, 2026-03-19
  5. L5Guggenheim reiterates Buy rating on Disney stock citing CEO vision · Investing.com, 2026-09-28
  6. L6Bernstein reiterates Disney stock rating on steady growth outlook · Investing.com, 2026-10-06